Managing Music Festival Project Term Paper Example | Topics and Well Written Essays - 1500 words

Managing Music Festival Project - Term Paper Example The location, which is to be used throughout the three days, shall be an outdoor venue. Essentially, the need to make the festival run for a period of three days is in the fact that the programs and agenda are numerous and they do not have to be packed into only a day or two’s program. With three days, there can be a total exhibition of all components of the agenda without really bordering about time. This is a musical festival, aiming to campaign on the need to prevent HIV/AIDS. This method can be judged as a very justifiable avenue to achieve the aim of the project. This is especially important as the company in question has a lot of social objectives that are directed towards making the lives of ordinary people worthwhile. In light of this campaign, the company will also be in a position to make huge profits for out of the program. It is estimated that the total expenditure of the program shall cost? 200,000 with an expected turnover of? 300,000. Project Brief It is common knowledge that most people within the age group of 15 to 35 are students. This means that the promotional strategy will be focused through schools. Fundamentally, schools within the vicinity of the festival grounds shall be targeted for on-campus float and event march. There shall also be a means of advertisement such as the use of billboards, posters and electronic announcement. Even more, there shall be the fusion of technology and the use of new media to ensure that the youth who are keener to the use of the internet are reached through the internet (Guan and Subrahmanyam, 2011). Fundamentally, there shall be the creation of a website for the festival as well as the creation of a social network page to promote the festival. There shall also be the promotion of the event through the organization of a brief social responsibility in the communities that form the vicinity area for the festival. Some of these social interventions shall include tree planting activities as well as clean up exercises (Huebener, 2005). There will not have to be too much time spent on each day.